33.33 is the idea and guiding principle behind 30MinuteMarketing.net and it comes from Eugene “Gene” Schwartz.

So I set out on the path to learn a new skill.

And like most people that have or want to enhance their skills they will find someone that has a method and see if  that method works for them.

This is the method that I have found 33.33, or 33 minutes and 33 seconds.

It revolves around the idea that Gene Schwartz swore by and used it to allow him to write 9 books, including the classic Breakthrough Advertising which is a must read, dozens and dozens of some of the most successful ads of all time, and countless articles for well-known publications all around the globe.

It is so simple that most people that read it will just scoff and say whatever, but it does work and I will tell you that you have nothing to lose and it only will take 33 minutes and 33 seconds of your time to test it out...Ok Garry stop rambling on and on ...

So here it is, Gene would set a small kitchen or “egg” timer to 33.33 minutes and press the start button and then he would start…

This 33.33 rule is brilliant and it is due to how simple it is:

  • Choose a single task you need to work on that must have your complete focus and concentration to complete
  • Turn off anything that will be a distraction to completing this task
  • Set your timer for 33 minutes and 33 seconds (*Pro Tip* Use Google Timer for this)
  • Once you have started the timer do not stop and do not do anything else until the timer goes off
  • When the times goes off, stop immediately even if in mid-stream of the task, take a break for 5-10 minutes (*Pro Tip* Make sure to setup auto save on whatever you are working on)
  • After your short break, reset the timer for another 33 minutes and 33 seconds and repeat

Yep I know you are saying to yourself still what a waste of time, or duh I already do something just like this.

Well again give it a try and see if it works for you, as well as it does for me.

And I will tell you while it does seem so incredibly simply it will take some time to get used to working in this manner but your results will amaze you.

Here is why I think it works so well for me and will for you also:

  • Each short time slots builds a deadline, meaning you will work a little faster and certainly more concentrated than you would normally be, this is about focus.
  • So we can all multitask, right? But in reality our brains are not that good at it. Making yourself focus on a single task for 33 minutes and 33 seconds helps your concentration and produce better results in a shorter time span. Making yourself focus on a single task for 33 minutes and 33 seconds helps your concentration and produce better results in a shorter time span.
  • Don’t forget the breaks between the timed sessions this will keep you from being tempted to check your email and social media when you are working. (*Pro Tip* to really make this work if you have the time and are going to do more than one timed session back to back, only let yourself get back online after going through a few or more of the timed sessions).
  • If you have a task that just seems like too much and overpowering and you cannot get started this will help you because you only going to work for 33 minutes and 33 seconds. Again this is the model and philosophy behind 30MinuteMarketing.net so it is all starting to make more sense right…
  • After the 33 minutes and 33 seconds do not just hit the restart button. Get up and move around and do something else, the reason for getting up is to make sure you are allowing your body time to recover, this is not just about your brain being overstressed. This will help prevent back problems for instance, I know that I have back problems and have to stand up to work sometimes. These breaks will allow you to restart your internal timer and be fresh when you hit the go button again.
  • So while this format is based on Gene Schwartz way of working, there is also research that supports working in time blocks with pauses in between. And this research shows that is way more effective than trying to stay focused on a single task for an hour or more nonstop until you finish.
  • With all these points made I will say that the 33 minutes and 33 seconds limit can be a nit rigid, but it works well for me because I am able to write a blog post in this amount of time, or at least bang out the draft and use the next 33 minutes and 33 seconds to edit that draft, so that break in between gives me a fresh set of eyes for task. So at the end of the day find the short burst that works for you but keep it under 45 minutes that is my recommendation, and of course if that works for you then I guess you would be doing 45 Minute Marketing and not 30 Minute Marketing, but hey do what you go to do to get the job done!

To wrap up this little post and my timer is about to run out so I have to type faster to get it done, and then edit this, also I only have 30 minutes today to write this post because I do have a day job!

Let me tell you a little bit more about the way Gene Schwartz used this and how successful he was at it…

So Gene would set down with and get ready to write and keep it in front of him the entire time.

He said he could ignore it he wanted but he was not allowed to get up from his chair.

The timer kept him there for 33 minutes and 33 seconds, this is how the system works.

By doing his work in 33 minutes and 33 seconds bursts, he able to churn out numerous productive sessions every day and had no trouble in getting started.

He stated that he never got writers block and also never suffered from burn out.

It is well known that Gene was able to obtain an 85% hit rate.

And that means that when he wrote an ad or piece of copy or book, that work made a profit, 85% of the time.

And, in many cases, he had huge hits and winners that would keep paying him royalties, long after he had put in the work on the original ad!

So what do you think about Gene Schwartz and his 33 minute, 33 seconds, timer?

Also if you have your own way of doing things or a set of disciplines that you swear by and use to be productive?

Do you think you could use Gene Schwartz’s 33.33 system?

You need to test it out because the worse thing you can do is to dismiss the idea without giving it a try, because in this business testing is something that you will be do across all aspects of your journey.

So take 30 minutes and 33 seconds of your time and give it a chance.

Garry Baker

My name is Garry Baker and I am the founder of 30MinuteMarketing.net. Work at your online business for 30 minutes a day for 30 days and I guarantee you will have built something to be proud of as well as have a solid foundation that you can use to start to generate income online.

  • Hi Garry – may your journey go well sir!
    I too am on that journey … IT Analyst (out of work ATM so focusing on IM).
    I’ve enjoyed your ClickFunnels (CF) review videos and after reading your BIO, maybe my intended suggestion is not as appropriate because you may not have the knowledge or experience, however, I was going to suggest you doing a video on how to do something using CF, like the WIX affiliate blogging site you can see I’m starting to create as https://coffeebeansandblends.com.
    I’ve only just signed up for CF so I’m too new yet to know how I could do through CF, what I’m trying to do through WIX, so I’ll probably keep building my WIX site (for now at least) till I understand CF better.

    Side note:
    I find it interesting you mention Market Samurai, I was one of their very early users and had a paid copy for several years.

  • OOPS! In my recent post to you I said CLICK Funnels … I meant GROOVE Funnels DOH!
    Please correct my error!
    – Regards Col S

    • Garry Baker says:

      No worries .. I assumed it was GrooveFunnels.

      I’ve never used WIX so not sure I will ever get around to doing a comparison .. I only use WordPress for blogging.

      It’ll be interesting to see what Groove comes up with and what GrooveBlog has to offer in the space for blogging…


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