33.33 is the idea and guiding principle behind 30MinuteMarketing.net and it comes from Eugene “Gene” Schwartz.

So I set out on the path to learn a new skill.

And like most people that have or want to enhance their skills they will find someone that has a method and see if  that method works for them.

This is the method that I have found 33.33, or 33 minutes and 33 seconds.

It revolves around the idea that Gene Schwartz swore by and used it to allow him to write 9 books, including the classic Breakthrough Advertising which is a must read, dozens and dozens of some of the most successful ads of all time, and countless articles for well-known publications all around the globe.

It is so simple that most people that read it will just scoff and say whatever, but it does work and I will tell you that you have nothing to lose and it only will take 33 minutes and 33 seconds of your time to test it out...Ok Garry stop rambling on and on ...

So here it is, Gene would set a small kitchen or “egg” timer to 33.33 minutes and press the start button and then he would start…

This 33.33 rule is brilliant and it is due to how simple it is:

Yep I know you are saying to yourself still what a waste of time, or duh I already do something just like this.

Well again give it a try and see if it works for you, as well as it does for me.

And I will tell you while it does seem so incredibly simply it will take some time to get used to working in this manner but your results will amaze you.

Here is why I think it works so well for me and will for you also:

To wrap up this little post and my timer is about to run out so I have to type faster to get it done, and then edit this, also I only have 30 minutes today to write this post because I do have a day job!

Let me tell you a little bit more about the way Gene Schwartz used this and how successful he was at it…

So Gene would set down with and get ready to write and keep it in front of him the entire time.

He said he could ignore it he wanted but he was not allowed to get up from his chair.

The timer kept him there for 33 minutes and 33 seconds, this is how the system works.

By doing his work in 33 minutes and 33 seconds bursts, he able to churn out numerous productive sessions every day and had no trouble in getting started.

He stated that he never got writers block and also never suffered from burn out.

It is well known that Gene was able to obtain an 85% hit rate.

And that means that when he wrote an ad or piece of copy or book, that work made a profit, 85% of the time.

And, in many cases, he had huge hits and winners that would keep paying him royalties, long after he had put in the work on the original ad!

So what do you think about Gene Schwartz and his 33 minute, 33 seconds, timer?

Also if you have your own way of doing things or a set of disciplines that you swear by and use to be productive?

Do you think you could use Gene Schwartz’s 33.33 system?

You need to test it out because the worse thing you can do is to dismiss the idea without giving it a try, because in this business testing is something that you will be do across all aspects of your journey.

So take 30 minutes and 33 seconds of your time and give it a chance.