You are going to be competing out there when you start to promote products, even you own products if you allow affiliates, which is something that I recommend highly that you do.
But that is another discussion for another post.
Here is the deal, affiliate marketing is a competitive industry.
There are often hundreds of other affiliates targeting the same audience.
So ask yourself, how can I stand out?
How can I increase the odds that potential buyers will click on MY links to purchase and not some other affiliates link?
This is where the power of bonus works it magic!
Think about this for a bit say you are interested in building a website and are currently evaluating a couple different web development companies.
One guy is offering to set up your entire website for $599 and you get an offer from another guy for the same price.
Both are skilled designers who are more than capable of getting the job done. And they both tell you that they can get the job done within a week.
So, how do you choose who to go with?
What if designer #1 offered to give you a video tutorial that guided you every step of the way to managing your website once he’s designed it for you?
This incredible help would be priceless, right?
After all, you’re new at running a website and you know that the design is only the foundation of it.
You then need to learn how to update as needed and further customize as your business grows.
This “bonus” tutorial would likely sway you into choosing designer #1 over #2.
And here is the catch, it didn’t take a lot of this guy’s time to create a quick video tutorial for you.
That’s the power of going the extra mile and offering someone more bang for their buck, more holler for their dollar, more smash for the cash, you get the point, and I was out of ways to say it anyway that made sense…
In affiliate marketing, this strategy is used all the time.
Affiliates will package up extra free products or content that are relevant to the products they are promoting, and then present it to potential customers as a way of standing apart from other marketers.
And there is no shortage of bonus content and products you can create for virtually any affiliate campaign.
Just check this out and I am sure you can think of many more and different way to approach this when you stop and take a look at it.
If you are promoting a product in the online business niche that includes an ebook, videos and a lesson plan on how to become a successful blogger.
All you have to do is quickly evaluate the product you are interested in promoting and look at what’s missing.
Find a weakness in the product that you could strengthen by creating bonus items that you give to those who purchase through your affiliate links.
In this example, I would create the things that new bloggers need the most, such as:
So I think you are probably starting to see the power in creating bonus products that add value to a product that someone is already interested in purchasing?
You are giving them more value, at no extra cost to them and showing them that you have looked at the product and filling in those gaps and making sure they get the most out of the product that you trying to sell them.
Their only requirement is to purchase through your affiliate link.
So, how can you set up and manage bonus offers like this?
You could manually set up download pages and track affiliates sales and provide them the links to these pages.
But this takes time and will eat into your 30 minute time chunks and as we know time is scarce and time is money.
So I would recommend, and I use this myself, make your life easier as well as make the best use of your scarce precious time, the product Commission Gorilla simplifies the entire process.
This product creates a landing page that doubles as a review page plus lets you list your bonus products that you are going to offer in a nice clean easy to understand format for your customers.
And BONUS on top of all that they even give you some free bonus packages that you can slap your name on and use immediately.
Check out this video set your timer and see how long it would take to produce a bonus page for one of the products you promote to see just how quick and easy it is...