I am going to start this with a little twist ... What doesn't make a great squeeze page?

First things first ... the more you pay for a squeeze page builder does not make it the best choice...

A $37 dollar monthly price tag will not make your squeeze pages convert any better.

kewl / Pixabay

Yeah, I know you get what you pay for mostly holds true, but there is an exception to every rule.

Don't get me wrong I am not saying that the page builders out there with a monthly fee are not good.

They are excellent products and and if you get a good ROI (Return on Investment) from that $37 bucks a month, than by all means ... spend that money son!

And I will be the first to cheer you on and congratulate you on your success.

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But if you are like me and have limited time as well as budget, you need to "squeeze" the most out of your resources to include the money you use to keep the lights on...

To include those little blinking lights on those servers in "the cloud"...

But again let me shed a little light on this when it comes to paying for bells you never ring ... and whistles you never blow ... and I speak from real experience as a former client of one if not the biggest squeeze page leaders out there.

Just like you need a car to get back and forth to work and while it is nice to set in rich corinthian leather seats, with you butt warmer on high keeping your buns roasty toasty ... those seats don't get you to work any faster or save you money each month on your gas bill...

So until you have the money to splurge on luxuries focus on what is important and what makes a great squeeze page great...

What Makes A Great Squeeze Page?

Many people think of a squeeze page the same way they think of a sales page ... and because they are similar in many ways it is easy to get confused on why things work on one but not so well on the other...

So lets hit on some of key differences between the two...

One thing that sets them apart is people just to not want to waste their time, reading a 5 page sales pitch to download a 20 page report that they are going to skim anyway ... or to get a coupon code they are going to use to download another PDF to their hard drive...

Another thing is the simple fact people do not want to give up their "real" email address just to get spammed with more long winded sales pitches ... so when you create your squeeze pages, you need to focus on accomplishing two main goals:

Put people that land on your page in the comfort zone, give them the reassurance, the warm and fuzzy of the simple promise you are not going to spam them into a comma ... and for Pete's sake say what you mean and mean what you say ... don't spam its just not cool...

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Keep it pithy, sweet short and too the point ... just like this sentence.

Don't get too cute ... your squeeze page only needs a few basic elements to get most people to give you their information:

  • A headline that grabs attention and makes people want to learn more ... and maybe a short sub-headline that provides a tad bit more information that is key to getting your point across...
  • A few bullet points that let people know exactly what they will get, and WHY it will help them out.
  • A call-to-action that tells them exactly how to get their freebie. (By filling out the form and pressing the "give it to me now" button.)
  • Your lead capture form.

Again your guarantee that you will never spam them or share their information with other parties ... and 'cause it is so important I will say it again ... just be cool and don't span ... just say no to spam...

If you get these few basics down ... well then ... Bingo! Yahtzee! Uno! Winner Winner Chicken Dinner! ... congrats you nailed it ... you won the internet for the day...

But, after you cover the basics here are a few things if you really feel the need to give 'em the "jazz hands" you can add ... but use with caution and remember more is less ... it is a thing.

You can also include a short video if you think it will help convince people to fill out the form, but if your headline and bullet points do their job ... than most likely a bunch of fancy graphics, ain't the answer either.

But a picture of your offer, such as the report cover or a graphic of a coupon and an interesting submit button are some good options and really the only graphics you really NEED.

The thing is flashy graphics can actual take away from your message and just be a distraction.

The only exception would be if you happen to be selling something to designers or artists, or to people INTERESTED in design or art.

And don't forget when you start getting a solid steady amount of traffic it is important to test and tweak your squeeze page in order to increase conversions.

Start slow with just a few changes ... like testing different headlines, different bullet points, different layouts, and different graphic colors ... but remember don't make so many changes you can't keep track and not know what made the difference...

If all this seems like a lot of work, well it is a lot of work ... but it will be worth it when you do it and it makes you money and you are able to repeat it time and time again.

And if you think I am just blowin' smoke up your rear end...

Well, check this out from a guy that is talkin' the talk and walkin' the walk ... maybe you heard of Backlinko before ... if not you are missing out;

"That’s why I was reluctant to put a traditional squeeze page on Backlinko: I knew that today’s visitors cling to their email address like a $100 dollar bill."

"The squeeze page isn’t dead ... it just needs to be adapted ... Over the last 8-months that page has boasted an insane 21.7% conversion rate ... and added 812 highly-targeted subscribers to my email list"

So there you go the proof is in the puddin' as they say...

And I don't know about you but I like proof and puddin'...

Garry Baker
 

My name is Garry Baker and I am the founder of 30MinuteMarketing.net. Work at your online business for 30 minutes a day for 30 days and I guarantee you will have built something to be proud of as well as have a solid foundation that you can use to start to generate income online.

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