How To Pick A Product As An Affiliate Marketer?

When most folks decide to start as an affiliate marketer they are thinking about a product or products they want to sell, usually due to the high commissions or they just really like the product and use it…

So they jump in with both feet and start telling anyone that will listen about this awesome product.

And now they have a problem, no one cares or is interested in hearing about this product…

That is because people have problems they want solutions for, and when the products you promote as an affiliate solve their problems, then they will be interested.

So, pick a problem to solve first, or what is commonly called a niche … in marketing speak.

Then the answer to the question of how to pick a product as an affiliate marketer becomes a lot easier to answer. 

You pick a product as an affiliate marketer that solves your target audience’s problems.

So let’s start with what we are going to call Affiliate Marketing 101, know your audience and their problems, keep reading to discover exactly how to do this…

Knowing Your Audience 

One of the secrets to successful affiliate marketing is knowing your audience so well that you can instinctively predict what products they’ll like and what they’ll avoid. To get to this stage, will require some effort and research on your part.

In fact, it’s crucial that you do it before you even start marketing to your niche. One reason so many affiliates struggle to convert readers into buyers is because they don’t know their audience. Follow the pointers below and you will be better prepared.

Do you have a customer avatar?

When targeting a niche, whom will you be speaking to? If you’re targeting the women’s weight loss niche, how old will your reader be? Is she a mother or single?  How much time do you think she’ll have a day to exercise? Is she a career woman or a stay-at-home mom?

There are so many questions that you need to ask yourself so that you have a clear picture of whom you’re targeting. If you’re writing for a woman who is in her fifties, she may be a career woman or a housewife. In most cases, she’ll not be trying to lose weight after a pregnancy.

Generally, she’ll be trying to lose weight with gentler exercise programs like Pilates or Yoga. So, you can leave out hardcore interval training programs and focus more on promoting yoga DVDs, yoga mats, etc.

While some questions will overlap and you don’t need to get too specific, you must have a general idea of whom you’re speaking to. This will enable you to tailor your message accordingly.

Where do they hang out?

Finding your target audience will be your next task. Just by scanning the forums they hang out in, you’ll be able to learn a lot about the niche and where there are gaps that are not being filled by the market. You can then target these areas with your marketing.

Over and above that, knowing where your audience hangs out will be helpful when it comes to traffic generation later on.

What are their problems?

The forums, Facebook groups and other places where your audience congregates will often have questions and problems being mentioned by those in need of help. This is a goldmine of information.

Find out what common problems your market has and address them effectively. You’ll get a lot more sales and a very loyal audience.

What products will help them?

Very often, during your research you’ll see similar products being mentioned that have helped people with their issues, and some other products will not be looked upon favorably. Take notes here and promote the popular products and avoid the stinkers.

Are there any other issues that they may have?

Some niches can be related without you even realizing it. For example, the man who wishes to lose weight and get ripped, may also be doing it to attract more women. He’ll probably also be interested in guides that show him how to pick up women, etc.

This is actually a very popular industry online with tons of sales. You may wish to experiment and try promoting a pickup artist guide and see how that works for you. If it’s well-received, you know that you can start planning to market it more frequently. If it falls flat, you can ditch it and move on.

By following the tips above, you’ll become a better affiliate marketer and your content will be devoured by your readers. You’ll be the Pied Piper in your niche and your loyal readers will follow you wherever you lead them.

Once you get to this stage, you’ll be an excellent affiliate marketer and only at this point are you now ready to start picking the products to promote.

So let’s move onto what you are looking for when choosing good products, which actually solve problems…

What Should You Look for When Choosing Products to Promote?

As an affiliate marketer, when you choose a niche to market in, ideally it should have a wide variety of products to promote. There should be a mix of tangible and digital products to cater to a wide variety of customers within the same niche.

There are several pointers you should bear in mind when choosing products to promote to your niche. Sometimes, things can get tricky and what may be snapped up quickly by some people within the niche may be ignored by others. 

So, it’s important to put right product in front of the right person at the right time to get maximum sales. Below you will find a few tips to guide you.

Does it fit your niche?

This is a very important point. You need to know what your audience is looking for. If you’re in the golf niche, promoting bodybuilding supplements such as mass gainers might be a flop. However, an eBook about improving one’s shoulder strength may be a hit for people hoping to improve their golf swing.

You must be aware of the needs and problems your audience is facing. A busy mom looking to lose weight will quickly buy a guide that shows how one can shed the fat with 15-minute interval workouts. However, that same guide will not be as eagerly bought by women looking to lose weight with an easier program like yoga.

As you can see, even though the problem is the same, the products that’ll interest your audience will be different. So, you must really understand your niche and expect a period of testing.

Is the vendor credible?

Another factor that you should look at is the vendor. If you’re promoting products on Amazon, you don’t have to worry too much. Everybody trusts Amazon and they do a great job at selling.

However, if you’re promoting a weight loss guide from another site, the credentials of the author will be important. An overweight person selling a weight loss eBook, or a bald guy selling a hair restoration formula will not inspire confidence in anyone. Check the vendor’s credibility.

Is the sales page good?

Is the sales copy for the product convincing? This is applicable to both tangible and intangible items. Does the gadget on Amazon come in different colors? Is the description accurate and convincing? Read the sales copy and ask yourself if you’d buy the item. If you would, your site visitor or subscriber might probably buy it too.

Does it solve a problem?

Products that solve problems will always sell better than those that are just for satisfying wants. Nobody thinks twice about buying aspirin when they have a splitting headache… but the cool pair of sunglasses that cost $180 may require much more persuasion on your part.

Does the product have good reviews?

Look at the testimonials and customer reviews on the site. Amazon makes this easy by providing ratings and reviews from verified customers. Promote products with a high rating and many positive reviews. The same applies to digital products. You may even wish to ask the vendor to email you a review copy. 

Send them a link to your site and mention that you’d like to promote their product, but you wish to review it first. Many vendors will gladly accede to your request. If they don’t, just move on and find another product.

Is the product just a trend?

Last but not least, check on Google Trends to see if the product is in demand. Sometimes, products are very popular because of a craze, but then it all suddenly dies down. 

Think fidget spinners and Pokemon Go… now you get an idea of how fast crazes can start and end. Stick to promoting evergreen products which are popular but have stable trends.

These are the pointers to look out for when choosing products to promote. Exercise due diligence in your research and only recommend proven and profitable products to your audience. This will ensure that they trust you and your reputation remains intact.

You want the products you promote to be evergreen that is the product sell well for years to come, regardless of the time of year or just based on current trends. By making sure the products you promote are evergreen you will be able to make money from the work you put in a long time ago.

Great now you know the dos and don’ts of choosing the products.

But how do you actually get people to buy these great products that solve your audience’s problems?

Try the art of being subtle.

Or more simply put don’t push products.

Instead push solutions.

Keep reading to learn this art of being subtle...

Affiliate Marketing and How to Be Subtle 

There’s a marketing saying that goes, “People hate being sold to, but they love to buy.”

This maxim pretty much hits the nail on the head. Many marketers fail to realize that you say more when you say less. When a blog post hypes up a product or you send an email that praises a product in a way that’s over the top, you actually repel potential buyers.

It’s obvious that you have a vested interest in getting them to buy the product just so that you earn an affiliate commission. One the reader detects that you have an ulterior motive, they’ll feel that you’re biased towards the product because you’re affiliated with it.

Your motives become suspect and you lose credibility and trust. Once those go, getting the sale can be very difficult. That’s exactly why you must be subtle in your marketing.

One of the best ways to do that will be to show how the product helped you and how you benefitted from it. While it may not be possible to do this for all the products you’re promoting, you can still be subtle in other ways.

For example, if you have a site showing how to build chicken coops, casually mentioning that ‘circular saws are much better than miter saws because they’re easy to use’ will get you more sales. You just need to hyperlink the words circular saws to the product you’re promoting. 

Curious visitors will click on the link. After all, everyone wants to make things faster and easier for themselves. 

However, if you say, ‘you need to buy a circular saw model XXX to do this job effectively. It is the best saw that we found for the job and only costs $YYY’, you’ve probably set off the reader’s Spidey senses. They can sense that you’re pushing the saw on to them because you were too obvious.

The goal is to use curiosity and strategically placed anchor text to get the clicks. They must feel like it was their choice. That is the key. When the reader is doing things on his or her own volition, they’ll not be in a guarded state and will be much more receptive to the sales copy, etc.

As an affiliate, your job is to get the click. The sales page should do the selling. While your content can gently pre-sell the reader, it should mostly be ‘benefits oriented’. You want to sell the solution to the problem and not the product. The best way to do this is by showing how the product solves the most common problems that your audience faces.

You’ll not even need to mention where the product is sold or the positive reviews it has. If your content convinces the reader that the product is the solution that they’ve been looking for – without blatantly telling them, the reader WILL click on the links to see how they can solve their problems.

Everybody is looking for solutions. You’re just the middleman who gently guides them down the right path. 

That’s all there is to it. Just be subtle.

Let’s Wrap This Up

Now you know how to go about picking a product to promote as an affiliate.

And you also know the first step is actually knowing your audience by answer a few questions about them: 

Do you have a customer avatar?

Where do they hang out?

What are their problems?

What products will help them?

Are there any other issues that they may have?

Also we talked about on what should you look for when choosing products to promote?

Does it fit your niche?

Is the vendor credible?

Is the sales page good?

Does it solve a problem?

Does the product have good reviews?

Is the product just a trend?

And last but not least we talked about the fine are of affiliate marketing and how to be subtle.

Always remember the old saying that goes, “People hate being sold to, but they love to buy.”

Be the guide for people, lead them to your product by being subtle and actually solving their problems.

You will find this approach will serve you and your audience by building a level of trust which is one of the Three T's of affiliate marketing.

And that’s it, you have all the info you need to pick good products to promote.

Do you think your products and approach to affiliate marketing stand up to this criteria?

Go back and take a look and then come back and let me know in the comments if you picked the right products or not?