I say that in 2018 and beyond that Interactive Content is King!
But what is Interactive Content, you say?
By definition interactive means "allowing a two-way flow of information between a computer and a computer-user; responding to a user’s input." ...
So using interactive content means that your audience is doing more than just reading but they are providing you input and responses to questions you are asking them in your content ...
... and this is "marketing gold folks!
Being able to ask questions and get instant feedback allows you to do many things in a very short time that was not really possible before the Internet.
Also Interactive Content mechanisms are every changing and improving with the new latest and greatest technology.
Check out some of the articles on this subject and just see how effective content marketing is and will continue to be:
But I am here today to talk specifically about, The Quiz...
Online quizzes have been around for a decade or more, but recently they've gone far beyond the ‘What Disney character are you?’ type of quiz that has no real purpose.
Quizzes are now one of the most popular types of online marketing content for engaging with your target customer.
If you're on social media, you've undoubtedly taken a quiz at some time or another.
Websites like Buzzfeed have solidified their reputation and become massively popular through their quiz content.
Creating online quizzes is a bit more complex than creating an image or a simple video.
But at the same time, quizzes are highly entertaining and engaging, and the work you put in on creating a good quiz can pay off in terms of sharing, engagement, and recognition of your brand.
You probably find yourself in the same place that I was when I first got started in affiliate marketing.
So, let me share with you my story about how I was about to give up on my dream, before making my 1st affiliate sale.
I had setup a few blogs in a few different niches and done all the SEO stuff, and was posting on a regular basis and sharing on my Facebook fan pages and in groups.
And of course my family and friends were liking and sharing, and my Grandma too!
But I wasn’t getting anything not even a nibble, no clicks, no hops nothing, just 0 after 0 on my affiliate dashboards:
So there I was scrolling through my Facebook feed, when it hit me, and I saw a post, it was a sponsored post.
Well let’s call it what it is an AD, and it was a QUIZ!
A QUIZ, simple questions and simple answers that lead me to guess what?
You guessed it something to buy based on my answers to those simple questions…
It was entertaining and before I knew it I was on a sales page!
So I did the next thing that came to my mind as a marketer, I found an piece of software that would allow me to create a quiz, then I found a product and researched a few simple questions and answers in that products niche.
I then did the next thing that I usually do when I create a new method, I took it to my wife and I asked her to take my quiz.
She took the quiz and this is what she said to me that only reinforced my new method;
Great questions and answers, the best part is they were simple and to the point and lead me to what I already know.
I have a need to fix the problems that those questions asked me.
Then at the end you presented a few solutions but left it open ended enough to lead me to want to know more about how to fix the problem and then presented a product that I like and a product that makes sense to me.
I want to know what is in that product that makes it work, I need that product.”
So I knew I had a winner. And that product?
It was a product on Potty Training, how to Potty Train in 3 Days to be exact.
So I posted that quiz on my parenting tips and hints website and went to a BBQ and came home checked my email and BAM my 1st commission was there waiting for me...
So now you are probably asking yourself, but does it work for other niches?