I listen to podcasts when I exercise which is about 30 minutes to 1 hour everyday.

And I stumbled upon this gem, ILoveMarketing.com podcast with Dean Jackson and Joe Polish.

And today I heard them talking about the 9 word email.

Now there were lots of other gems in this podcast,  Genius marketing with Dean Jackson and Jason Fladlien Episode #311, but this is the one take away I got from it for action today.

So since it grabbed my attention I took action and this blog post was born.

Which I am going to turn into a case study. This being Part 1.

Part 1 is just about figuring out exactly what this 9 word email is and how to use it.

So to Google I go and I found this gem tucked away in the ether of cyber space:

Email Mastery PDF

Now that PDF has a lot more information in it about email ninja tactics, it is a transcript of podcast episodes.

The introduction is the part about the 9 word email and I will summarize here;

In short it is just sending a simple 9 word email that asks a single question to your customers, if they are still interested in <whatever you are selling>?

Dean Jackson says  this is  "what I call "The Amazing 9-Word Email That Revives Dead Leads".

The big idea is to send an email that sounds like you just ran into them (in person) at Starbucks and you're asking them a question...expecting a response.

Short. Personal. Expecting a reply.

We want the email to seem like they are the ONLY person in the world getting this email."

So with reading that and also finding this article, Have You Tried a 9 Word Email.

I am setting out to give it a try and see what happens.

30MinuteMarketing.net as of this post, has 40 subscribers in its main prospect email list.

Dean Jackson says again in the Email Mastery PDF, "It can be trickier than it sounds, because we're so used to sending out messages that sound like you're addressing a GROUP of people".

And I can see how this can become tricky, but I am not going to over complicate it and just follow the advice that I hear time and time again, take action, even imperfect action.

So as I work to prepare my 9 word email that I am getting ready to broadcast to my small subscriber list and see what if any replies I get...

I am tempted to add a link or say something else but I do not want to spoil the test, so I will follow the advice that was given, "The temptation is to add more to it.

To explain the reason you're asking.

Are you still looking for a house in Georgetown?

Because if you are...have I got a deal for you!

Don't do it.

This dialogue method of email is best when you treat it exactly like a conversation.

Just a really slow conversation."

So I will not follow my temptation and just a single 9 word email will be sent, I am not too clear on what the subject is supposed to be.

In the example Dean Jackson used the subscribers first name but in my case I do not capture First or Last names.

That is a probably a whole 'nother post for another time on pros vs cons on that topic...

Now I do not know if I broke the rules or not with my salutation of my name but I think it needed at least that.

Also not sure much else matters at this point, like the best time to send. I am writing this post at 1:30am CST, being from Arkansas that is my timezone so the base for most everything I do.

Again another post for another day, so much to learn and discuss so little time right?

Ok well I am sending the broadcast email now and will follow up soon with 9 Word Email Mastery with Dean Jackson and Joe Polish - Case Study Part 2.